When Kamal Haasan declared that he would release his movie 'Viswaroopam' directly through DTH prior to a theatrical release, there was a huge outcry from exhibitors and distributors forcing Kamal to drop the idea.
It was an idea that could have spelled the death of the middlemen between filmmakers and audience and hence was not encouraged.
Today, another Tamil filmmaker, Cheran has actually gone ahead and done something similar. He has released his movie directly on ‘DVD’ and is available in the market.
For the record, Cheran is the director of the Tamil blockbuster ‘Autograph’ for which he won a national award as well. The movie was remade in Telugu with Ravi Teja as ‘Naa Autograph’.
If this attempt of Cheran turns out to be successful, it could prove to be a boon as it would present an excellent alternative to many producers who are struggling.
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